2009 Television Commercials Debut

Wednesday, April 22, 2009

The week of April 21st marked the debut of new Lake Express television commercials in the Madison, Milwaukee and Grand Rapids media markets. 

"The Little Things" showcases the memories and experiences that are part of a typical trip on the Lake Express; the things you can see and do while experiencing Lake Michigan.

"Traffic" highlights the ease and relaxation that Lake Express riders enjoy, vs. the hassle, congestion and added hours of travel that come with a trip through Chicago.

Both commercials were filmed during the 2008 Lake Express season and were the result of a collaboration with the production team behind the acclaimed Wisconsin Foodie television show.  The music track "Triple Play" was provided by the band Nord Express.

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